Official website of

SECRET FORDS

The new book by best-selling author Steve Saxty

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about the author

Steve grew up in Essex, a few miles from Ford’s Dunton R&D centre, and became enthralled by the prototypes he often saw driving around the area. That sparked a life-long fascination with cars and a career that started as a Product Designer at Ford. He moved to Mazda during the launch of the MX-5 roadster and followed that with a stint running UK sales for Porsche. He joined a management consultancy before setting up his own practice, Automotive Answers. Saxty’s industry prominence led to his hiring by the FutureBrand consultancy in 2000 to run its global automotive practice. After a decade in the US, he was asked by Jaguar’s CEO to move to the UK as Global Brand Communications Director running Jaguar’s advertising. Back in the US he was later appointed to run global brand strategy across Nissan’s marketing agencies.

 

He wrote his first major book on Ford in 2018 – The Cars You Always Promised Yourself. It was a nominee for RAC 2019 Book Of The Year and received five-star reader reviews.

 
STEVE's Books
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SECRET FORDS VOLUME ONE

Unique in format, stunning to look at and incredible value. This new book takes the reader back in time to sit alongside the designers at Ford as they create ten iconic cars and hundreds of never-seen secret models.

Find out where your car fits it in the story.

THE CARS YOU ALWAYS PROMISED YOURSELF

Award-winning 50-year story of Ford's coupes and sporting cars. The definitive book on Ford of Europe's design, engineering and marketing.

SECOND EDITION COMING 2021

CAPRI 50

Only officially-recognized book celebrating Capri's 50th anniversary. Unique, never-seen photos and custom-drawn illustrations. Stories from Ford heroes

SOLD OUT

Seen the array of secret Fords on our website from brand expert Steve Saxty's great book, The Cars you Always Promised Yourself? If not, do take a look.

Rarely has there been a better insight into weird stuff that happens in design studios.

Steve Cropley