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about the author
Steve grew up in Essex, a few miles from Ford’s Dunton R&D centre, and became enthralled by the prototypes he often saw driving around the area. That sparked a life-long fascination with cars and a career that started as a Product Designer at Ford. He moved to Mazda during the launch of the MX-5 roadster and followed that with a stint running UK sales for Porsche. He joined a management consultancy before setting up his own practice, Automotive Answers. Saxty’s industry prominence led to his hiring by the FutureBrand consultancy in 2000 to run its global automotive practice. After a decade in the US, he was asked by Jaguar’s CEO to move to the UK as Global Brand Communications Director running Jaguar’s advertising. Back in the US he was later appointed to run global brand strategy across Nissan’s marketing agencies.
He wrote his first major book on Ford in 2018 – The Cars You Always Promised Yourself. It was a nominee for RAC 2019 Book Of The Year and received five-star reader reviews.